Ethos and approach

Market Research Society Company Partner

Marketwise Strategies is a Market Research Society Company Partner. All MRS Company Partners and their employees agree to adhere to the MRS Code of Conduct and MRS Partner Quality Commitment whilst undertaking research. The MRS Code of Conduct requires researchers to keep confidential information received from both respondents and clients. A copy of the Code is available upon request from Marketwise Strategies or direct from the MRS.

Our commitment to you

Depth, detail and exceptional value

Marketwise Strategies has an excellent reputation for robust and detailed market intelligence, delivered by a highly qualified and client-focused team. Our objective at all times is to deliver exceptional value, through insightful research and high impact recommendations.

We are not a research ‘factory’, but a team of researchers and marketers who work closely with our clients, to provide tailored research and strategy support. That is why most of our work comes from repeat business or from client recommendations.

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Company ethics

In all that we do, we aim to reflect the strong ethical foundations and client-focus upon which Marketwise Strategies has been built. When staff and associates are recruited, those personal qualities are just as important as professional excellence.

Project delivery

We take a strategic approach to all projects and seek always to:

  • Work closely with you to develop a detailed understanding of your needs  -  going beyond stated needs, to clarify the underlying issues and drivers
  • Design research methodologies that
    • produce high quality information, of the right depth
    • are efficient in their use of participants’ time
    • are cost effective
    • leave a positive impression of your organisation among all of those approached to participate
  • Spend time with you, post-reporting, to discuss the strategic implications arising from the research and the ways in which these might be addressed.
  • Support you throughout the project, to ensure that your organisation gains maximum value from our work.

 

It was the insight that Marketwise Strategies provided that really sold me. They didn’t just respond to the brief, they fuel conversation about the brief and whether it’s going to provide best value. (They) sat down with me and helped me refine my thinking about what was important… We did put the contract out to tender but Marketwise Strategies was the only company that came back and said, ‘This is really interesting and we can do all that but have you considered this?’ – which was like a breath of fresh air. Joanna Berry – Chief Operating Officer Inkspot Science ( www.inkspotscience.com) 
 
In all of my dealings with Marketwise Strategies I have been consistently impressed with their professional and friendly approach.  Their responsiveness, attention to detail and quality of work never fails to impress.

Newcastle University (re. proof of concept market research projects)