Jacquie Potts
Jacquie Potts
Managing Director
BA (Hons), MA, DipM, MCIM, MCMI, Chartered MCIPD, AMRS
Jacquie formed Marketwise Strategies in the summer of 2000 and has been the driving force behind its development. Her background spans higher education, business support and consultancy, social enterprise, and human resource development.
Previously Jacquie was Assistant Director (Business Development) at a North East university and Head of Services to Business at a university campus in the North West. In the latter role she led a team of academic staff to win and successfully deliver research and consultancy for a wide range of public and private sector clients. This included projects in employee research and public sector policy as well as more mainstream, marketing-related contracts.
She combined that role with teaching marketing strategy / management and market research at undergraduate and postgraduate levels including MBA.
In the late 1980s and early 1990s, through her roles in consultancy and business support, she helped over 200 companies to improve their marketing and develop effective strategies and plans.
That experience enables Jacquie to work effectively with client organisations of all sizes and across all sectors. Her roles, in the 1980s, within the engineering industry also mean that she has an affinity with manufacturing and technical products and markets.
In the 1990s Jacquie also achieved success as a freelance business journalist and pioneered some of the UK's first business training courses in e-marketing. She maintains a strong interest in digital-related markets, reflected in several of the contracts that Marketwise Strategies has delivered.
Within the marketing discipline, Jacquie is particularly interested in issues of organization culture, structure and information flows and the implications that these have for marketing implementation.
Professional qualifications
- Diploma of the Chartered Institute of Marketing
- Chartered Institute of Marketing - Member
- Market Research Society - Member
- Chartered Institute of Personnel and Development – Chartered Member
- Chartered Management Institute - Member
Jacquie also holds a First Class Honours degree in Business Studies and a Masters degree in Marketing.
Appointments
Jacquie has held committee roles in the Chartered Institute of Marketing, Chartered Management Institute and Young Enterprise. From 2001-04 she was also a Board Member of Service Network, the representative body for the professional services sector in North East England.