Marketwise Strategies Shows Graduates The Wise Career Move
Specialist market research company Marketwise Strategies is proving that graduate research careers outside academia can be a wise career choice after taking on Durham University Masters student Laura da Costa.
Newcastle-based Marketwise Strategies is dedicated to recruiting the brightest young minds in the region, and does so through its extensive work with the region’s universities.
By engaging students through talks and attending career events, Marketwise Strategies is helping the next generation to consider challenging and rewarding careers in North East SMEs.
It was during such a talk by Dr John Gibson, research executive at Marketwise Strategies, that Laura from Belgium heard about working in commercial market research. Laura, now employed as an audio transcriber for the company, is accessing invaluable work experience whilst also reinforcing her understanding of her current studies – an MA in Research Methods.
International Talent
SPECIALIST market research firm Marketwise Strategies is continuing its tradition of attracting talent from around the world after taking on Sarah Bagby, 28, who joins the company in the role of projects and office administrator.
Sarah has lived and worked in Texas for most of her life, but has also spent two years working as an International Representative in Uzbekistan.
At Marketwise Strategies, she will handle all aspects of project co-ordination for the growing business. She will also take care of all administration relating to Marketwise Strategies’ responsibilities as a Market Research Society Company Partner.
Sarah previously worked in administration for the second largest church in the Presbyterian Church of America, with 5,000 members and 100 staff.
Soult Makes His Name in UK Retail Blogsphere
A NEWCASTLE market researcher has been declared the number two retail blogger in the UK – being only narrowly beaten to the number one slot by leading industry magazine Retail Week.
Graham Soult, who is a senior research executive at specialist market research company Marketwise Strategies on the city’s Westgate Road, was named the 2nd best blogger on all-things retail by global media intelligence company Cision.
Cision’s list was compiled by “combining visitor, search and social metrics with in- house expertise” to “identify the most read, most discussed and most influential names in the UK retail blogosphere”.
His blog – Soult’s Retail View – is an analysis of the UK’s retail industry and retail history, often with a North-East flavour.
Graham Soult, an Architecture graduate who also runs two web portals called the Home Interiors Directory and the Garden and Landscape Directory in his spare time, said: “I started the blog because I have always been fascinated by the way retail is such an important part of every town, city and community.
Marketwise Strategies Helps (Ink)Spot Gap in the Market
A SPECIALIST market research company has helped shape a piece of innovative software which could revolutionise the way scientific research is analysed, published and shared around the world.
Newcastle-based Marketwise Strategies has carried out proof of concept market research to help launch pioneering software company Inkspot Science Ltd., whose platform provides an online collaborative environment where scientists can carry out and share their work.
Working entirely in private, collaborating with trusted colleagues or publishing openly, scientists can also gain access to extensive scientific data without needing to set up and maintain their own systems.
Inkspot also allows them to convert raw data into meaningful and replicable analysis, or to start their research papers as a ‘digital lab notebook’, which can be peer reviewed and commented on, helping to increase a paper’s robustness and validity.
Marketwise Strategies Bucks the Recruitment Trend
SPECIALIST market research agency Marketwise Strategies has bucked the recruitment trend by adding three team members to its expanding work force over the past year.
Contrary to recent reports of staff cuts and increasing unemployment in the region the firm, which helps other organisations grow through research and marketing planning, has welcomed three new recruits to its Newcastle based office in the past 12 months.
In addition to the new faces welcomed into Marketwise Strategies by managing director Jacquie Potts, one team member has recently been promoted to a senior role as the agency aims to grow the business further.
The latest recruit, Dr John Gibson, joins fellow research executives Rachel Hayes and Bethan Sayers as the most recent agency specialists in proof of concept research, market targeting, entry and positioning in the public, education, and technology sectors.
