Project examples

Market targeting, entry and positioning

• Analysis of a mature market – to inform market entry decision-making (environmental)
• Analysis of UK and European markets for an imported product (plastics and rubber)
• Assessment of UK market potential for an imported product (healthcare)
• Competitor identification and assessment (environmental)
• Research and strategy development for market entry and positioning (high growth new start - environmental)
• Customer identification and targeting (environmental)

Public sector, education & regeneration

• Research to inform inward investment strategy
• Research into innovation in Science, Engineering and Technology sectors
• Market positioning strategy for a portal web site (education)
• Marketing research and strategy support for a Safety Centre
• Feasibility research for a social enterprise
• Social enterprise mapping study
• Survey of CEOs in a strategically important sector
• Branding research (international) for a UK university
• Research among international students of a leading UK modern university

For more details of our work with Education sector clients, please visit our Education Project page.

Customer & stakeholder perceptions

• Customer satisfaction survey for a large European manufacturing company
• Customer satisfaction survey for a regional business service provider
• Design of multi-part, client satisfaction survey for a UK retail group
• Stakeholder perceptions research (internal and external) as part of a major branding study for a former UK government agency
• Stakeholder perceptions research for a regional trade body.