Market Entry and Growth

Marketwise Strategies helps businesses to reach beyond their current markets and to understand and attract new market segments and customer groups.

When you enter a new market, embark on a growth strategy, or re-position a product or service, there is often only one opportunity to get it right. We provide robust, reliable, detailed market insights, to support your decision-making and help you to move forward with confidence.

Depending upon the level of involvement that you require, Marketwise Strategies can act simply as your research partner or as a full partner in the strategy development process. Clients whom we have helped, via market entry and positioning research, range from professional services companies to well established manufacturers, and technology-focused new starts.

Tailored research

Whether you aim to expand your geographical range, reach new types of audience or change the way you are perceived, we can tailor a research programme to fit your products, services and potential markets.

This might include:

  • Analysing market size and growth potential
  • Clarifying purchasing patterns and criteria
  • Assessing your competitors and their strategies
  • Exploring distribution channels
  • Investigating promotional opportunities
  • Reviewing price points
  • Obtaining from purchase decision-makers and influencers their impressions of your product or service, your business and your position in the market.
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Working together

We will take time, right from the start, to get to know your business and to properly understand your needs. This means some investment of time on your part also, to ensure that we have access to the key people and internal information that will impact upon the success of your project. That way, we can take a holistic view of your project and your business, and ensure that everything we do is right for your needs.

To discuss any aspect of your marketing plans or aspirations, call Jacquie Potts or David Bain on 0191 2614426, or complete the email response form on our Contact page.

I would not hesitate to recommend Marketwise Strategies to anyone who wants to ‘de-risk’ the market potential for their product or service. We have worked with Marketwise Strategies on many projects over the last year in a wide variety of sectors including biochemicals, telehealth, telecare, retail, manufacturing, medical devices, and software for education and NHS environments. The quality and speed of turn-around of their research has been excellent, forming a key part of our investment decisions.

Fred Pernet
Programme Director
Codeworks DEV