New Product Development
NPD Research and Marketing
Marketwise Strategies provides comprehensive market research and strategy support for new product development, from idea generation to market launch and beyond, helping our clients to move from an initial idea to a strong market position. Projects are across a range of technology-focused and knowledge-based sectors, including health and life sciences, software, digital and ICT, energy and environment, built environment and B2B.
New product development can be a high risk activity, and every product launch involves some degree of uncertainty. The right research – at the right time – can be important in reducing the risks, and helping you to manage them more effectively.
Every new product (or service) has different needs for market information and customer or user insights. That’s why we don’t offer off-the-shelf research solutions. Instead, we will work closely with you, and your staff or advisors, to develop the right research to fit your precise requirements.
We can work with your existing product designers, intellectual property lawyers and investment support professionals, or we can introduce you to providers whom we know and – most importantly – trust. Either way, we will deliver a seamless service, integrating high quality market research and strategy support into your innovation, product design and NPD processes.
How we help
Research
Marketwise Strategies often works at the proof of concept/proof of market stage, when organisations have a product or service concept but need to clarify its market fit. Our research findings then inform go/no go decisions and underpin approaches to investors. We also work extensively with clients in the months prior to market entry, to refine their market understanding and develop marketing strategies and promotional plans.
Working with growth-oriented new starts and university spin-outs, as well as more established companies, we have an impressive track record in helping businesses to move from product concept to product launch, and to secure venture capital and other funding. We also help clients to licence their intellectual property, by providing independent evidence of market demand and price potential.
Using our tried and tested research tools, Marketwise Strategies can help you to:
- Identify customer needs, expectations & preferences
- Clarify demand
- Refine product or service concepts
- Inform prototype development and specify the right feature set – based upon a sound understanding of customer requirements
- Gain the maximum insight from product testing
- Identify and assess current and potential competitors
- Plan for market launch and achieve an optimum market position.
New product research from Marketwise Strategies means:
- A strong base of evidence - so that you can plan more confidently and with greater precision
- Clearer go/no go decision making
- In many cases, reduced time to market - as potential investors can access an independent market analysis to help inform their decisions
- Faster market penetration, as marketing is targeted where it will have most effect.
Technology commercialisation
Beyond our new product research and strategy services, we also offer – through our partner organisations – wider, specialist support for technology commercialisation, including idea generation and, for small and medium-sized businesses, access to:
- A network of innovation coaches, mentors and business planning professionals, with an excellent knowledge of VC capital and other finance providers
- Links to business angels and other sources of finance, backed up by investor-readiness preparation
- Branding, web development, online marketing, social networking and other promotional services, to help maximise the impact of your market and new product insights.
