Software, Digital and ICT

Marketwise Strategies delivers comprehensive market research and strategy support to digital and software companies. We have worked in digital and online markets since 2000 – and some of our researchers have been active in software and ICT since the 1980s and 90s.  Alongside that track record, an excellent network of professional contacts means we can deliver insider insights and in-depth understanding, from key players, across the sector.

The vast majority of our digital and software market research projects  come via referral, from venture capitalists, technology transfer professionals, business planning specialists, digital industry support bodies – and of course from our own clients. Many of those projects have been featured in the press.

We also work in the public sector, where our research informs inward investment strategies, economic development and regeneration, by profiling market opportunities and sector strengths in digital, software and ICT, and supports efforts to attract inward investors and indigenous new start companies.

How we help

When you are developing and marketing software, digital and ICT products and services, you need up to the minute market research and strategy support, from sector specialists. Marketwise Strategies will bring focused, high level expertise to your project, supporting you in:

Software market research

Our extensive experience in software market research includes projects in:

  • Telehealth and telecare products and services
  • On-line learning/blended learning products
  • Software for schools (from virtual learning environments to early years products)
  • Software for games developers
  • Cloud computing /SaaS
  • Online collaboration platforms
  • Data analysis software
  • Security software
  • Business apps
  • Consumer apps.
Top

Research in ICT and digital markets

Beyond software, Marketwise Strategies also works with a wide variety of ICT and digital businesses, including numerous companies operating in online markets. They range from medical device manufacturers to online training providers  – what they have in common is a need to understand their markets in detail and reduce risks at market entry and growth.

The market research was essential to our product development and Marketwise Strategies provided an excellent service. We were looking for someone to help us through the process. It was important to have someone we could relate to – for guidance about research – the personal approach. In our first venture into the field of market research, we were impressed by Marketwise Strategies’ timely response to our queries and the regular feedback provided during the research. We found their structured approach and objectivity really valuable. We received friendly advice and help throughout the project.

Dr Simon Johnson – Partner, D & R Software (later, Ameeca)