Health and Life Sciences

Strategic research from sector specialists

Marketwise Strategies works extensively on health and life-science projects, for a diverse range of private and public sector clients.  Our in-depth research and strategy support has informed the marketing decisions of numerous:

  • High growth new starts in health and life sciences
  • Established, health sector companies seeking new markets and customer groups, or to enhance the customer experience
  • Businesses seeking venture capital for new health sector ventures
  • Public sector agencies working to attract and support health-related industries, and to shape and deliver health and lifestyle messages.

In recent years we have built a particularly strong track record in researching markets for medical-related products and services. In the past 12 months, for example, our full-time research team has delivered detailed market entry studies for numerous medical devices and  software-based health products (e.g. in telehealth and telemedicine) and, recently, laboratory equipment for pharmaceuticals.

Dr Paul Koshy, who leads our Health and Life Sciences projects, brings postdoctoral research experience in the health field. He is supported by colleagues who also work regularly on health sector and medical technology projects. Our team of marketing and research professionals is further strengthened by a small number of carefully selected sector specialists,  who bring in-depth expertise in health markets and an excellent network of contacts in the NHS, central government and business. Through these multi-disciplinary teams we deliver a far wider range of health sector projects than do most market research agencies.

How we help

Marketwise Strategies provides the market insights and industry understanding to help our health sector clients

In new product research for health and life sciences, we often work closely with our clients’ product design teams (agency or in-house), to provide comprehensive research support  in areas such as idea generation, concept testing and product prototyping. We also maintain strong links with intellectual property professionals, to ensure that our clients IP is safeguarded throughout the research process.

Where clients require more comprehensive support for technology commercialisation, Marketwise Strategies has in place a carefully selected and highly integrated network of business professionals, providing services from investor readiness preparation to business planning and interim management. We can also make introductions to a range of angel investors.

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Affiliations

Marketwise Strategies is also an active member of HealthConnect, the Network that has been formed by the Centre of Excellence for Life Sciences (Cels) to support and develop heath-related businesses within the North East region.

 

The service provided by Marketwise Strategies was at all times efficient, effective and highly professional, and culminated in the generation of a comprehensive and focussed market report which more than met our expectations as a client.

It helped us to clarify the business proposition: we were getting direct feedback from industry on what they were looking for and how the service could address their needs.

I was very impressed with the way Marketwise Strategies kept us in the loop all the time. There was a lot of to and fro communication – they were coming back to us with additional contacts – that was very helpful.

Dr Jim Logue – Business Development Manager
Merseybio (www.merseybio.com)