Education, training & e-learning: example projects

Higher and Further Education

• Branding research, among UK and international stakeholders, on behalf of a leading modern university. Project to support brand positioning of a School with ambitious growth aspirations.
• Enhancing links with industry to develop CPD, knowledge transfer and collaborative research for a leading UK university
• Engaging with industry to assess demand for foundation degree modules
• Research among industry experts to evaluate the market potential for a Business Improvement programme
• Employer research, in three key sectors, to assess demand for higher level skills
• Focus groups among international students, for one of the UK’s highest ranking modern universities
• Researching perceptions of applicants and their advisors, to inform changes to the UK's national portal website for entrants to higher education
• Discussion groups among university registrars and others, to inform a new online facility for academic research and research training in the UK
• Analysis of marketing decision-making processes and marketing implementation in a FE college

Universities also come to Marketwise Strategies for support in Market Research and Strategy Development for their spin-out and other new-start businesses

e-Learning

• Research among managers in HE, FE, LEAs, City Learning Centres and national co-ordinating bodies, to explore the market for a new suite of web-based e-learning applications and to highlight implications for market entry.
• Multi-stage project to inform and facilitate conversion of a major, UK-wide training programme from a residential to a blended learning format. Involved: quantitative and qualitative research among past and present students and their managers; research among e-learning providers; research and development of a blended learning strategy; and preparation of OJEU-compliant tender documentation.

Primary and Secondary Education

• Perception research among parents of potential pupils, conducted for an independent boarding and day school
• Depth interviews and a telephone survey of primary school teachers, to explore the market potential for a new audio product.