Public sector & Not for Profit

Policy research

Marketwise Strategies provides detailed research to support policy-making and strategy development within regional and sub-regional development agencies, local authorities and other publicly-funded bodies. Using traditional and bespoke research tools, we build up a detailed picture of the policy environment and the factors that will shape its development.

Projects are necessarily confidential but areas in which we have supported clients include

• Inward investment
• Sector analysis
• Renewable energy
• Graduate retention
• Leadership
• Social enterprise
• Community impact assessment.

Our consultants come from a diverse range of backgrounds and have management experience in education (higher, further and secondary), training, business support and regeneration.

Strengthening stakeholder relationships

Through our research, workshops and consultancy support we also enable clients to build more effective relationships with residents, service users, funders and other stakeholder groups. Services are specific to the needs of each organisation, but can often include

• Mapping stakeholder groups
• Measuring stakeholder perceptions - conducting surveys, focus groups or other forms of research that best fit our clients’ needs and budgets
• Drawing out implications for policy and for stakeholder communications
• Increasing client/user/stakeholder-focus among staff, committee members and volunteers
• Influencing stakeholders' expectations and perceptions via effective promotional plans.

Not-for-profit organisations that are involved in trading can also benefit from our Market Analysis & Research or Strategy Development services.

Building sustainable organisations

We help not-for-profit organisations to enhance their sustainability and reduce their reliance upon grant funding by

• Improving market focus
• Researching opportunities for product and service development
• Conducting feasibility studies
• Enhancing skills in marketing and promotion
• Preparing successful marketing strategies, based upon sound research.