Technology

Marketwise Strategies works extensively on technology-related projects, in the public and private sectors. Through our in-depth research we support the marketing decisions of

• High growth new starts in technology markets from digital to healthcare
• Businesses seeking venture capital
• Public sector agencies seeking to attract and support technology-focused industries.

Marketwise Strategies provides the understanding of markets and industries that those clients need to

• Develop marketing strategies
• Inform promotional messages and targeting
• Achieve a strong market position and build competitive differentiation.

Our team of marketing and research professionals is supported by a small number of carefully selected sector specialists, who bring in-depth expertise and a wealth of contacts. Typically our specialist associates have held management and professional roles in the private sector and/or in academia. Through these multi-disciplinary teams we tackle a far wider range of projects than do traditional market research agencies.

The following examples illustrate the breadth of our work:

• Analysis of the computer games industry, focusing upon inward investment requirements – Regional Development Agency client
• Research to inform mechanisms for technology transfer
• Analysis of the digital/ICT sector within a sub-region – Sub-regional Development Agency
• Proof of concept and market entry research for a wide variety of products and services in digital, environmental and healthcare markets
• Customer perceptions research for an on-line data analysis service.