Market analysis & research

Market entry and competitive positioning

When you enter a new market or re-position your brand, you might have only one opportunity to get it right. We provide reliable, detailed information that helps you to move forward with confidence.

Working closely with your company, we will tailor a research programme to fit your product/service range and potential markets. This might include

• Analysing market size and growth
• Clarifying purchasing patterns and criteria
• Investigating your competitors and their strategies
• Exploring distribution channels
• Investigating promotional opportunities
• Contacting decision-makers and influencers on your behalf.

Depending upon the level of involvement that you require, Marketwise Strategies can act simply as a provider of information or as a full partner in the strategy development process.

New product research

New product development always involves risk. High quality research allows you to minimise the risks and manage them effectively. The benefits to your business are:

• More confident and precise planning
• Clearer go/no go decision making
• Faster market penetration, as marketing is targeted where it will have most effect
• Elimination of wasteful promotional spend and
• Access to a detailed body of market information.

Every new product (or service) has different needs for information. Working closely with you and your team, we can

explore and analyse potential markets
Segmentation
Trends and gaps
Customer expectations & preferences
Technical specifications
Product/service features
Competitor offerings.

identify and evaluate
Partners for joint ventures
Distributors, licensees or agents
Key contacts

and support you in developing strategies for a successful product launch and sustainable sales growth.