Customer & stakeholder perceptions

Customers

All businesses need customer information, but to stay ahead of the competition requires proactive research. We help organisations across the UK, to see themselves from their clients' perspective. Whether you need to measure awareness of your brand, explore service requirements or simply check that customers are satisfied, Marketwise Strategies can help you.

Since our staff are qualified marketers as well as researchers, you can be sure of a rounded approach to your project.

Working closely with you and your team we can provide

• Research design (the right methods for your needs and audiences)
• Questionnaire / discussion guide development (for surveys and/or focus groups)
• Sample design (who to ask and how many should be asked)
• Data collection (via face to face interviews, depth interviews, focus groups, telephone, internet or postal surveys)
• Data analysis and reporting.

The result is clear information and a deeper understanding of the factors that drive satisfaction and that impact upon your brand.

Employees

Employee research is growing in importance, within change-management initiatives, corporate social responsibility programmes and strategic approaches to human resource management. It is also a vital step in developing and monitoring brands and enhancing customer service.

By bringing together teams of specialists in

• Human resource management
• Psychology
• Organisation research
• Organisation development
• Change management

Other stakeholders

For many public sector, environmental and other potentially sensitive projects, stakeholder consultation is essential. Whether you need to consult with the business community, local residents, shareholders, suppliers or others Marketwise Strategies will help you to identify the relevant stakeholders and carry out consultations sensitively and efficiently.

As part of our service to clients, we also work closely with leading PR companies, to deliver innovative, high quality, stakeholder communications.