Marketing strategy development

Strategic marketing

Through a combination of in-depth research and strategic marketing support, we help clients to maximise their marketing opportunities and develop strategies for success. Some of the areas in which we have helped clients include:

• Diversification
• Branding
• New product development
• Importing new product ranges
• Selecting distribution channels
• Planning to sell on-line
• Repositioning existing products in mature markets
• Developing promotional strategies
• Improving customer service
• Preparing marketing plans.

We can support marketing strategy development via

• Strategic marketing consultancy
• Participating in your management meetings
• One-to-one support for individual managers
• Strategy development workshops for management teams
• Training the trainer – helping your own staff to enhance marketing skills across the organisation.
• Marketing mentoring – working with individuals or teams to support both planning and implementation