Entries by Jacquie Potts

De-risking Your Innovation

By Jacquie Potts, Managing Director, Marketwise Strategies Limited. This blog was first published via the North East LEP on 2nd February 2017. New product development – understanding is power What makes a new product or service innovation most likely to succeed – and how can the risks be reduced? In my experience, whilst what organisations […]

Academics and enterprise

Authors: Jacquie Potts and Dr Paul Koshy Ignore the market at your peril… Helping universities to assess markets for spin-out activity is an important strand of our work, so we have been intrigued by some recent debate in Times Higher Education (THE) about barriers to successful commercialisation of research. In early April, THE reported the […]

Informing SME Engagement at BSI

One of our proudest achievements at Marketwise Strategies is the work we have accomplished with BSI, the UK’s National Standards Body. In 2014, BSI asked us to research the requirement for standards among SMEs in six sectors: Aerospace; Automotive; Construction; Food; Health; and ICT. This major, multi-mode project was delivered in three stages and was […]

Budget squeeze creates new research needs

As the public sector spending squeeze cuts third sector budgets, many of our not-for-profit clients are turning to market research to help explore new markets and new opportunities. Often, an organisations first reaction to cash constraints is to cut spend in areas such as training and marketing, including market research. The UK Government’s own cuts […]

Brand Review – The Value We Deliver

Findings from Marketwise Strategies research, conducted among universities and the private and third sectors, as part of our brand review. Discusses the value that we deliver and the ways in which we differ from other market research suppliers.