Marketwise Strategies Shows Graduates The Wise Career Move

Laura DaCosta and jacquie Potts photographSpecialist market research company Marketwise Strategies is proving that graduate research careers outside academia can be a wise career choice after taking on Durham University Masters student Laura da Costa.

Newcastle-based Marketwise Strategies is dedicated to recruiting the brightest young minds in the region, and does so through its extensive work with the ‘universities.

By engaging students through talks and attending career events, Marketwise Strategies is helping the next generation to consider challenging and rewarding careers in North East SMEs.

It was during such a talk by Dr John Gibson, research executive at Marketwise Strategies that Laura, from Belgium, heard about working in commercial market research. Laura, now employed as an audio transcriber for the company, is accessing invaluable work experience whilst also reinforcing her understanding of her current studies – an MA in Research Methods.

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International Talent

Sarah Bagby imageSPECIALIST market research firm Marketwise Strategies is continuing its tradition of attracting talent from around the world after taking on Sarah Bagby, 28, who joins the company in the role of projects and office administrator.

Sarah has lived and worked in Texas for most of her life, but has also spent two years working as an International Representative in Uzbekistan.

At Marketwise Strategies, she will handle all aspects of project co-ordination for the growing business. She will also take care of all administration relating to Marketwise Strategies’ responsibilities as a Market Research Society Company Partner.

Sarah previously worked in administration for the second largest church in the Presbyterian Church of America, with 5,000 members and 100 staff.

Soult Makes His Name in UK Retail Blogsphere

Graham Soult photographA NEWCASTLE market researcher has been declared the number two retail blogger in the UK being only narrowly beaten to the number one slot by leading industry magazine Retail Week.

Graham Soult, who is a senior research executive at specialist market research company Marketwise Strategies on the city’s Westgate Road, was named the 2nd best blogger on all-things retail by global media intelligence company Cision.

Cision’s list was compiled by combining visitor, search and social metrics with in- house expertise to identify the most read, most discussed and most influential names in the UK retail blogosphere.

His blog – Soult’s Retail View – is an analysis of the UK’s retail industry and retail history, often with a North-East flavour.

Graham Soult, an Architecture graduate who also runs two web portals called the Home Interiors Directory and the Garden and Landscape Directory in his spare time, said: I started the blog because I have always been fascinated by the way retail is such an important part of every town, city and community.

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Marketwise Strategies Helps (Ink)Spot Gap in the Market

Screen shot 2011-04-10 at 09.45.10A SPECIALIST market research company has helped shape a piece of innovative software which could revolutionise the way scientific research is analysed, published and shared around the world.

Newcastle-based Marketwise Strategies has carried out proof of concept market research to help launch pioneering software company Inkspot Science Ltd., whose platform provides an online collaborative environment where scientists can carry out and share their work.

Working entirely in private, collaborating with trusted colleagues or publishing openly, scientists can also gain access to extensive scientific data without needing to set up and maintain their own systems.

Inkspot also allows them to convert raw data into meaningful and replicable analysis, or to start their research papers as a digital lab notebook, which can be peer reviewed and commented on, helping to increase a papers robustness and validity.
Inkspot enlisted the help of Marketwise Strategies to help it identify the size of the market, acquire an understanding of how scientists currently do science and discover the potential revenue models that are currently acceptable to scientists in both commercial and academic environments.

Marketwise Strategies senior research executive Graham Soult said: The benefits that this software will create for scientists could be pivotal for medical and scientific research.Our research for Inkspot delved deeper into whom they were trying to reach, and asked questions that they may not have thought about. As a result, we were able to advise Inkspot to incorporate those vital details in order to develop a more bespoke and marketable product.

Inkspot Science chief operating officer Joanna Berry said: The report that we received from Marketwise Strategies added huge value to the project by supplying us with a meaningful analysis of the statistics. Its a huge change from knowing the statistics to understanding what they mean.

Because Marketwise Strategies asked the right questions to the right people, we discovered for example that scientists don’t like the word blog, preferring instead to use the term lab notebook. Something that would seem so small is fundamentally important to us to help engage those scientists into using the software.

We can now identify growing interest and we are ready to produce a public site early in the New Year. We hope to develop it further as a publishing platform that can be applied to other (non-science) sectors.

The software is also aimed at promoting scientific studies and sharing analysis worldwide by unlocking research so that more people can benefit from the work that scientists are doing. Following the feedback of a testing period, the launch of the software in the North East will enable a cultural shift among scientists which could benefit research around the world.

Marketwise Strategies managing director Jacquie Potts said: “Inkspot’s business model is simple and very effective. Through the findings, Inkspot were able to adapt and amend aspects of the software to create a product unlike any other.

Open access for scientific papers and research is at the forefront of the Science Commons movement so it is great that something this groundbreaking is being developed within the North East.”

Marketwise Strategies Bucks the Recruitment Trend

Marketwise Strategies team photographSPECIALIST market research agency Marketwise Strategies has bucked the recruitment trend by adding three team members to its expanding workforce over the past year.

Contrary to recent reports of staff cuts and increasing unemployment in the region the firm, which helps other organisations grow through research and marketing planning, has welcomed three new recruits to its Newcastle based office in the past 12 months.

In addition to the new faces welcomed into Marketwise Strategies by managing director Jacquie Potts, one team member has recently been promoted to a senior role as the agency aims to grow the business further.

The latest recruit, Dr John Gibson, joins fellow research executives Rachel Hayes and Bethan Sayers as the most recent agency specialists in proof of concept research, market targeting, entry and positioning in the public, education, and technology sectors.

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