B2B Markets

For more than a decade, Marketwise Strategies has helped B2B clients to build their businesses, access new markets, and get closer to their customers and other stakeholders, in industries such as:

  • Architecture and built environment
  • Arts
  • Audio equipment
  • Business support
  • Catering
  • Construction
  • Decorative products
  • Design
  • Electronics
  • Energy
  • Engineering
  • Environmental consultancy
  • Management consultancy
  • Multimedia/digital
  • Office services
  • Professional services
  • Quality assessment
  • Recruitment
  • Safety products
  • Security
  • Software development
  • Timber and board
  • Tourism
  • Training and development.

We also work extensively with not for profit and public sector agencies, to research and profile B2b markets and industries. That research has been published on business-support web sites and in promotional materials and sector reports for inward investors.

Example projects

Business services provider – Market entry research to assess opportunities and potential market positioning for a new-start company. Incorporated competitor analysis, pricing assessment and review of factors impacting upon demand.

Urban design and landscape architecture – Research, marketing strategy development and promotional action planning, to help this regionally-focused company to become a national and international player. Project has informed business location decisions, brand positioning, promotional messaging, web site structure and content, and sales strategy, and has been instrumental in the company’s continued growth.

Stationery product – Market assessment prior to product licensing. Involved desk research, interviews with expert informants in the office products market and a large-scale (1,000 response) online survey. Project has been instrumental in the successful licensing and launch of the product internationally.

Consultancy firm, working in the public sector -Market analysis and marketing planning, to support expansion, UK-wide by this successful and rapidly growing company. Qualitative methodology, involving consultations with multiple stakeholder groups, and supported by in-company workshops.


Marketwise Strategies also conducts B2B research in markets such as software, digital and ICT, health and life sciences, energy and environment, and built environment.