Marketwise Strategies delivers comprehensive IT market research and strategy support, for a wide variety of digital and software businesses. We have worked in digital and online markets since 2000 and have built an excellent record in de-risking new software products, apps, cloud-based services and other digital products and ventures.
The vast majority of our software, digital and IT market research projects come via referral, from venture capitalists, technology transfer professionals, business planning specialists, digital industry support bodies and of course from our own clients.
We also work in the public sector, where our IT market research informs inward investment strategies, economic development and regeneration – by profiling market opportunities and sector strengths – and supports efforts to attract inward investors and indigenous new start companies.
Software, digital and IT market research – how we help
When you are developing and marketing software, digital and IT products and services, you need up to the minute market research and strategy support, from sector specialists. Marketwise Strategies will bring focused, high level expertise to your project, supporting you in:
- New product development
- Concept testing, using online and traditional tools
- Competitor analysis and competitive positioning
- Identifying your key markets and segments
- Marketing planning and preparing strategies for growth
- Developing routes to market and attracting seed capital and investment, by providing an independent and detailed assessment of your market as part of the due diligence process.
Software market research
Our extensive experience in software market research includes projects in:
- Telehealth and telecare products and services
- Online learning/blended learning products
- Software for schools (from virtual learning environments to early years products)
- Software for games developers
- Cloud computing/SaaS/PaaS
- Data analysis software
- Management software
- Security software
- Business apps
- Consumer apps.
Research in IT and digital markets
Beyond software, Marketwise Strategies also works with a variety of IT and digital businesses, ranging from medical device manufacturers to online training providers – what they have in common is a need to understand their markets in detail and reduce risks at market entry and growth.
To hear more about our IT market research, or to discuss how we might be able to work with you, call Jacquie Potts or Rose Bunker on 0191 2614426, or complete the email response form on our Contact page.