Higher Education

They got what we were about really quickly. They understood what we wanted to achieve, what kind of output we were looking for. The key thing was they questioned our logic – and playing that critical friend role was really important, because you need to be absolutely clear what you want to achieve … so setting those objectives and interrogating the brief and really, truly understanding what we were looking for and how they could help.

Director of Marketing and Communications – a Russell Group university

In all of my dealings with Marketwise Strategies I have been consistently impressed with their professional and friendly approach. Their responsiveness, attention to detail and quality of work never fails to impress.

Technology transfer professional – Newcastle University

John and Jacquie got to grips with the problem we were trying to solve very quickly and enthusiastically, so much so they felt part of the team. Working with them to develop the right methodology was great and the research outputs and recommendations were insightful and practical. In short, working with Marketwise Strategies has been a pleasure.

Deputy Director of Communications (Strategic Marketing) – a 1994 Group university

Since the introduction of the new suite of courses the University has seen an increase in applications of 59.8%; a figure that speaks for itself when set against the overall objectives of the review.

The quality of the research methodology, its implementation and the way the overall findings were formulated into actionable outputs were the fundamental building blocks for the success of this initiative.

Acting Director of Communications – a Russell Group university

I was delighted with the speed with which you were able to become familiar with a new topic and to produce such a comprehensive and useful report. I am very grateful for your work, which has been easily accepted by the Project Board and which I know they appreciated  – praise indeed. Thank you again.

University Secretary – a Russell Group university

Market entry research and strategies

Without the input of Marketwise Strategies we would have attempted to address too many problems at the same time… While that would be okay if we were a much larger organisation…. we have to focus on very specific sectors to target our sales to them, and I think Marketwise Strategies really helped us to define where that was going to be. They were much more willing to listen… It’s a considered approach rather than doing the first thing that springs to mind.

Senior Lecture & Owner of a scientific spin-off company – a Russell Group university

As an online information provider, IHS understand the importance of focusing on customer delight, and found working with Marketwise Strategies resulted in a first class service from first brief to conclusion of results.

Nicholas Burn – Strategic Marketing Manager IHS (Global) Ltd


It was the insight that Marketwise Strategies provided that really sold me. They didnt just respond to the brief, they fuel conversation about the brief and whether its going to provide best value. (They) sat down with me and helped me refine my thinking about what was important… We did put the contract out to tender but Marketwise Strategies was the only company that came back and said, This is really interesting and we can do all that but have you considered this? – which was like a breath of fresh air.

Joanna Berry Chief Operating Officer, Inkspot Science

Stakeholder research, branding and communications

A very positive and well-expedited piece of research, presented to us in a way that allowed for clearly identifiable areas for action within our organisation.

Jodine Milne, Marketing Manager – Stagecoach North East

The final report, which was made available to all stakeholder organisations, was produced to a level beyond all expectations and gained unanimous commendation from all parties involved.

Steering group member – One North East
This research has served as an invaluable guide in helping us to inform the market about developments within the ADAS Group. We are looking forward to a bright future with a reinvigorated business and a new brand identity to reflect the current direction of the ADAS Group.

Stephen Collier, Chief Executive, ADAS


New product development

I would not hesitate to recommend Marketwise Strategies to anyone who wants to de-risk the market potential for their product or service. We have worked with Marketwise Strategies on many projects over the last year in a wide variety of sectors including biochemicals, telehealth, telecare, retail, manufacturing, medical devices, and software for education and NHS environments. The quality and speed of turn-around of their research has been excellent, forming a key part of our investment decisions.

Programme Director, Business Support Organisation

I wanted to drop you a line about the recent research Marketwise Strategies has carried out with us. This was research into NBS Product Development and into the use of official documentation in the construction industry. I feel that these two pieces of research, coinciding as they did, placed some pretty demanding schedules on your team, particularly David and Graham, which they managed to meet.

Once again I was struck by your teams ability to go beyond the confines of the brief to thoroughly examine the topics and provide some genuine insight.

Adrian Malleson – Customer Research and Analysis Manager, RIBA Enterprises

We were looking for a company who were technically competent, people who could understand the technology that we had even though it is complicated, people who are used to dealing with technology in some way. Collectively we had experience of other market research companies, and we were not confident that they would be able to provide the work that we wanted, to the standard that we wanted. You delivered more than we expected and were good to deal with you clearly cared about the work we do.

We were very pleased with the number and quality of the contacts that you made. In the short term, there were companies that wanted to talk to us about the product we are developing. This has allowed us to focus our attention on one or two customers that will, we hope, bear fruit. In the long term, there were people of the right calibre that would enable us to go forward with some confidence.

Bill Shepherd Director, Photon Fire Ltd


The service provided by Marketwise Strategies was at all times efficient, effective and highly professional, and culminated in the generation of a comprehensive and focussed market report which more than met our expectations as a client.

It helped us to clarify the business proposition: we were getting direct feedback from industry on what they were looking for and how the service could address their needs.

I was very impressed with the way Marketwise Strategies kept us in the loop all the time. There was a lot of to and fro communication they were coming back to us with additional contacts that was very helpful.

Business Development Manager, Merseybio


Marketwise Strategies gave us incredibly detailed feedback from the market and, because the research was independent, the results were never going to be manipulated by our emotions. It allowed us to be pragmatic about the results and helped therefore to protect us.

The research has been so important in helping us to create the business model. It is also incredibly valuable when we approach investors and it gives us a huge amount of confidence in our business, because of the independence of the research and level of detail within it.

Matthew Fountain – Director, J&M Inertial Navigation