A year of success in HE markets

Libary shotMarketwise Strategies has reported its most successful year yet in Higher Education. Working with 11 universities and the Leadership Foundation for Higher Education – and delivering multiple projects for many of those – the company has consolidated its position as a leading provider of bespoke, strategic, market research, across the HE sector.

Throughout the year, the company also completed a steady stream of programme portfolio projects, at undergrad and postgrad levels and across executive education and CPD. Other key projects during the year included a detailed review of the UK market for online learning.

Managing Director, Jacquie Potts said, “The year has brought a huge variety of projects. A key theme has been brand and reputation, with projects delivered in the UK and internationally, at corporate and faculty level. Another of our most interesting challenges was a major piece of research to assess the opportunity for an Asia campus, for a research-intensive university. A key challenge for our research team was the need to access some very difficult-to-reach audiences across multiple continents, while ensuring robust and reliable data to inform our client’s decisions.”

“We were also delighted to provide multi-stakeholder research to inform Durham University’s credit union scheme, offering low cost, ethical loans for postgraduate study.”

Marketwise Strategies has also continued its role in supporting technology commercialisation, working with two leading Russell Group universities to assess markets for their innovations.