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Marketwise Strategies announces VentureFest North East partnership

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Business de-risking specialist, Marketwise Strategies has become the market research partner to VentureFest North East, the regional innovation conference for North East England.
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Specialising in strategic research for new product development and business growth, Marketwise Strategies works with science and technology businesses and universities, across the UK and internationally. Formed in 2000, the company has a strong track record in supporting innovation and delivering robust market insights to inform corporate and marketing strategies.

VentureFest North East Executive Director, Simon Green said,

“We’re delighted that Marketwise Strategies has become a partner of VentureFest North East. We’ve worked with the team there for many years, on various projects, and their specialist knowledge of innovation makes them a great fit with our plans. A large part of managing innovation projects is reducing risk, which is exactly what Marketwise Strategies’ services can help with. We’re looking forward to working together on helping North East businesses get their ideas to market.”

The VentureFest North East innovation conference takes place on 8th November 2016, at St James Park, Newcastle upon Tyne. Growing to 700 people this year, it’s a unique day in the business calendar that’s packed with inspirational speakers and practical workshops to help new, existing – and aspiring – businesses to make new connections, raise finance and explore opportunities.

Jacquie Potts, Managing Director at Marketwise Strategies said, “In our experience, VentureFest North East excels at bringing people together to create new business opportunities. It attracts – and delivers results for – businesses of all sizes and sectors. Whether you are trying to raise finance, find new market opportunities, access expertise or simply be inspired, it is a superb event – and well worth attending. We have taken part in previous VentureFest North East events, including the innovation conference in 2015 and Finance Camp earlier this year, and found them outstanding, with a great mix of people.”

At the VentureFest North East conference in November, Marketwise Strategies will be delivering a workshop session on de-risking innovation.

Registrations for the conference are now open at www.venturefestnortheast.com and attendance is free to all businesses.

Marketwise Strategies Shows Graduates The Wise Career Move

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Laura DaCosta and jacquie Potts photographSpecialist market research company Marketwise Strategies is proving that graduate research careers outside academia can be a wise career choice after taking on Durham University Masters student Laura da Costa.

Newcastle-based Marketwise Strategies is dedicated to recruiting the brightest young minds in the region, and does so through its extensive work with the ‘universities.

By engaging students through talks and attending career events, Marketwise Strategies is helping the next generation to consider challenging and rewarding careers in North East SMEs.

It was during such a talk by Dr John Gibson, research executive at Marketwise Strategies that Laura, from Belgium, heard about working in commercial market research. Laura, now employed as an audio transcriber for the company, is accessing invaluable work experience whilst also reinforcing her understanding of her current studies – an MA in Research Methods.

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Marketwise Strategies Make Business Dreams Reality

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JacquiePotts imageA MARKET research company is helping staff at a North university turn business ideas – that begin life as academic research – into reality.

Newcastle-based Marketwise Strategies was one of five experts chosen to advise entrants in the Northumbria University Staff Business Competition 2009.

The staff business plan challenge invited University staff to put forward their money-making ideas, with Northumbria bringing in experts to help take the potential businesses from initial planning all the way to market entry.

Applicants have pitched ideas from consultancy and training services to health and aptitude testing as part of the annual competition.

And four out of five of this years finalists have opted to use market research conducted by Marketwise Strategies, which is based on the city’s Westgate Road, to help boost their fledgling businesses.Managing Director Jacquie Potts was involved in the business plan clinic offered to finalists, which also included advice from a top lawyer and financial advisor.

She said: Part of the role of academic staff is to carry out research so, as a result, academics often develop product or service ideas that could be commercialised.

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